Melissa Meisel, Associate Editor08.23.21
A global sensation, Olaplex No 3 Hair Perfector ($28) is making waves in the beauty business in more ways than one these days.
This at-home treatment, which is not a conditioner, reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair’s healthy appearance and texture by repairing damage and protecting hair structurer into soft, shiny, and more resilient hair.
All Olaplex products contain bis-aminopropyl diglycol dimaleate, an ingredient with over 100 worldwide patents that created the bond building hair care category and is exclusive to Olaplex. This technology penetrates the hair shaft and lessens and/or eliminates damage caused by molecules that eat protein from the hair by working faster than the damage can occur.
Since its founding, Olaplex has been proud to be non-toxic, cruelty-free, and vegan. The products are free of sulfates (SLS & SLES), parabens, phthalates and phosphates. Also for sustainability, all Olaplex SKUs are carbon neutral and have The Clean at Sephora seal.
Since its inception seven years ago, Olaplex has been at the apex of the hair care industry, revolutionizing with innovative products that repair, strengthen and protect both during and after salon visits. The brand even has a national holiday! To celebrate National Olaplex Day (June 25), celebrity hairstylist Tracey Cunningham (clients include JLo, Drew Barrymore, Charlize Theron, Jennifer Garner, and Jessica Biel), and Colormelt creator Chad Kenyon (clients include Kiernan Shipka, Elisabeth Moss, Abigail Spencer, Rowan Blanchard) promoted the new limited edition Smooth & Shine Kit online as Olaplex celebrates another year of hair care.
This at-home treatment, which is not a conditioner, reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair’s healthy appearance and texture by repairing damage and protecting hair structurer into soft, shiny, and more resilient hair.
All Olaplex products contain bis-aminopropyl diglycol dimaleate, an ingredient with over 100 worldwide patents that created the bond building hair care category and is exclusive to Olaplex. This technology penetrates the hair shaft and lessens and/or eliminates damage caused by molecules that eat protein from the hair by working faster than the damage can occur.
Since its founding, Olaplex has been proud to be non-toxic, cruelty-free, and vegan. The products are free of sulfates (SLS & SLES), parabens, phthalates and phosphates. Also for sustainability, all Olaplex SKUs are carbon neutral and have The Clean at Sephora seal.
Since its inception seven years ago, Olaplex has been at the apex of the hair care industry, revolutionizing with innovative products that repair, strengthen and protect both during and after salon visits. The brand even has a national holiday! To celebrate National Olaplex Day (June 25), celebrity hairstylist Tracey Cunningham (clients include JLo, Drew Barrymore, Charlize Theron, Jennifer Garner, and Jessica Biel), and Colormelt creator Chad Kenyon (clients include Kiernan Shipka, Elisabeth Moss, Abigail Spencer, Rowan Blanchard) promoted the new limited edition Smooth & Shine Kit online as Olaplex celebrates another year of hair care.