06.11.04
Three-quarters of test subjects consider a new in-shower body lotion technology to be better than traditional out-of-shower body lotions, according to study of 49 women with dry leg skin by Procter & Gamble's Olay division. A survey of more than 650 dermatologists also revealed that 92% agree the warm and wet conditions of the shower create the ideal environment for moisturization. Olay's new body moisturizing technology contains petrolatum, the No. 1 dermatologist-recommended moisturizing ingredient, according to the survey.
P&G executives said studies show 80% of women suffer from dry skin but only half moisturize every day because it takes too much time. Olay Moisturinse In Shower body lotion will be available in July in extra dry and normal to dry formulas.
P&G executives said studies show 80% of women suffer from dry skin but only half moisturize every day because it takes too much time. Olay Moisturinse In Shower body lotion will be available in July in extra dry and normal to dry formulas.