10.04.04
Royal Philips Electronics and Procter & Gamble have established a partnership to launch the IntelliCleanSystem from Philips' Sonicare and Crest. This integrated power toothbrush with sonic technology andhigh- speed bristle motion and liquid toothpaste dispensing system was designed for a deep clean that'sone step closer to daily flossing. It will reach retail stores in the spring of 2005, however, dentalprofessionals offer it as early as October.
The new IntelliClean System dispenses the liquid Crest toothpaste directly onto the brush head,which drives powerful cleaning ingredients between teeth and along the gum line, providing a deepclean. For targeted removal of bacteria at and in between the back teeth, users can reapply toothpasteduring brushing. Executives said the IntelliClean System is proven to reduce gingivitis, promote healthygums and significantly removes more plaque between the teeth and at the gum line compared to astandard manual toothbrush and conventional toothpaste.
The IntelliClean System also incorporates Philips' Sonicare consumer-friendly features, such as atwo-minute Smartimer brushing time, a Quadpacer to signal the brusher to move to a different quadrantof the mouth every 30 seconds, an Easy-Start feature to gently increase brushing power over the first14 uses and a Dual Speed control for high and low speed.
The new IntelliClean System dispenses the liquid Crest toothpaste directly onto the brush head,which drives powerful cleaning ingredients between teeth and along the gum line, providing a deepclean. For targeted removal of bacteria at and in between the back teeth, users can reapply toothpasteduring brushing. Executives said the IntelliClean System is proven to reduce gingivitis, promote healthygums and significantly removes more plaque between the teeth and at the gum line compared to astandard manual toothbrush and conventional toothpaste.
The IntelliClean System also incorporates Philips' Sonicare consumer-friendly features, such as atwo-minute Smartimer brushing time, a Quadpacer to signal the brusher to move to a different quadrantof the mouth every 30 seconds, an Easy-Start feature to gently increase brushing power over the first14 uses and a Dual Speed control for high and low speed.