04.05.10
OPI gets animated with the release of the 3D comedy adventure film “Shrek Forever After,” opening May 21. OPI aligned with DreamWorks Animation and “The Final Chapter” of the series with a million-dollar advertising campaign in leading consumer magazines and a new Spring 2010 OPI Brights Collection to celebrate the occasion.
To join these giant green ogres living in the land of Far, Far Away, OPI launches six limited-edition nail lacquers, inspired by “Shrek Forever After” and merchandised in a specially designed “straight-from-the movie” display. The Shrek Collection features a series of bright, vibrant shades as animated as their namesakes, according to OPI.
To join these giant green ogres living in the land of Far, Far Away, OPI launches six limited-edition nail lacquers, inspired by “Shrek Forever After” and merchandised in a specially designed “straight-from-the movie” display. The Shrek Collection features a series of bright, vibrant shades as animated as their namesakes, according to OPI.