04.19.10
For consumers, moisturization, when describing a skin care product, is easy to define and understand.Moisturizers are products that help the skin to hold onto water allowing the skin to feel soft, supple and smooth.It is easy to envision the skin plumped with water as most people have seen the thin, drawn, cracked appearance of dry, thirsty skin.For hair, the idea of moisturization is a little harder to imagine, as hair described by consumers as moisturized is hair that has achieved its optimum moisture balance.
Hair in this state feels healthy, soft and supple, just like skin, rather than frizzy, from too much water, or dry from not enough.As Goldilocks realized at the home of the three bears, for vital, healthy-looking hair, you want something that is just right.
The Rejuvasoft conditioning system, new from Croda, is a major innovation in the conditioning market.It delivers overall detangling and conditioning, the price of admission these days into this market area, as well as moisturization and softening benefits – the additional benefits consumers expect from their products in order to purchase, and repurchase, them.It is easy to formulate, simply adding water and heating produces beautiful, finished quality formulations with exceptional performance.
Rejuvasoft is also extremely flexible as varying the amounts of the ingredient can create an entire range of finished products, from detangling sprays to hair masks. It was designed to provide cost and efficiency improvements in conditioners without sacrificing performance benefits. This new ingredient also enables the simple formulation of conditioners and conditioning products that perform as well as a leading market conditioner, as determined by laboratory and clinical evaluations, without the use of silicones. This value in use allows for raw material rationalization while offering simplicity in formulation development and manufacturing.
More info: www.crodausa.com
Hair in this state feels healthy, soft and supple, just like skin, rather than frizzy, from too much water, or dry from not enough.As Goldilocks realized at the home of the three bears, for vital, healthy-looking hair, you want something that is just right.
The Rejuvasoft conditioning system, new from Croda, is a major innovation in the conditioning market.It delivers overall detangling and conditioning, the price of admission these days into this market area, as well as moisturization and softening benefits – the additional benefits consumers expect from their products in order to purchase, and repurchase, them.It is easy to formulate, simply adding water and heating produces beautiful, finished quality formulations with exceptional performance.
Rejuvasoft is also extremely flexible as varying the amounts of the ingredient can create an entire range of finished products, from detangling sprays to hair masks. It was designed to provide cost and efficiency improvements in conditioners without sacrificing performance benefits. This new ingredient also enables the simple formulation of conditioners and conditioning products that perform as well as a leading market conditioner, as determined by laboratory and clinical evaluations, without the use of silicones. This value in use allows for raw material rationalization while offering simplicity in formulation development and manufacturing.
More info: www.crodausa.com