05.10.10
Noveon Consumer Specialties (Booth No. 301) of The Lubrizol Corporation introduces Novethix L-10 polymer, a new hyper-HASE solution for difficult-to-thicken surfactant systems. The new Novethix L-10 polymer thickens and controls the rheology of challenging surfactant cleansing systems such as mild, sulfate/amide-free shampoos and facial cleansers or very low surfactant content formulations for economy markets.
In addition, Noveon is introducing three new vegetable derived surfactants for use in formulations requiring “natural” claims.
Chemccinate LSC-K Surfactant (INCI Name: Disodium Lauryl Sulfosuccinate) is naturally derived from vegetable oils, is not preserved with formaldehyde donors and is made without ethylene oxide.
Chembetaine ACB Surfactant (INCI Name: Coco-Betaine) is a naturally derived, bio-based amphoteric surfactant that enables formulators to create personal care cleansing products that require a high vegetable content and no animal derivatives.
Sulfochem CS-BZ Surfactant (INCI Name: Sodium Coco-Sulfate) is a vegetable-derived surfactant made without ethylene oxide and it is not preserved with formaldehyde donors.Some personal care cleansing formulations contain Sodium Coco-Sulfate that is not derived solely from coconut fatty alcohol, but includes other ingredients.
Finally, to help formulators stay in tune with the latest consumer trends, Noveon has developed "A Kaleidoscope of Care," an interpretation of three global macrotrends, their perceived impact on the personal care market and suggestions for participation in these market opportunities.
These trends include:
LuxYOUry:Luxury is being redefined in consumer markets.Luxury is about lifestyle choices and experiences more than objects.For many, the ultimate luxury is to have time to rest and experience extravagance on their own terms.As consumers make the shift to personalized luxury, smart marketers are offering products that deliver on this need.
Conscious Consumerism:Conscious Consumerism is about products formulated to meet a "science serving nature" trend, using a combination of natural and synthetic chemistry to deliver the consumer-desired benefits. There is also a focus on using responsible processes to develop a new generation of formulations, actives and ingredients that deliver safe products that respect the environment. This trend reaches a broad spectrum of consumers, from the niche group seeking truly green technology to the broad market consumer who supports the concept of greener technology but whose choice is driven by product performance, ahead of altruistic motivations.
Identity 2.0: Twitter, Facebook, mySpace, LinkedIn. Social networking sites are engaging the world like never before. Consumers want to participate, to be informed, to share and to belong. Social networking offers a sense of tribalism as consumers know that they can find a group of like-minded people to share specific interests. The anonymity of online communities gives each person the ability to continuously reinvent himself or herself.
More info: www.personalcare.noveon.com
In addition, Noveon is introducing three new vegetable derived surfactants for use in formulations requiring “natural” claims.
Chemccinate LSC-K Surfactant (INCI Name: Disodium Lauryl Sulfosuccinate) is naturally derived from vegetable oils, is not preserved with formaldehyde donors and is made without ethylene oxide.
Chembetaine ACB Surfactant (INCI Name: Coco-Betaine) is a naturally derived, bio-based amphoteric surfactant that enables formulators to create personal care cleansing products that require a high vegetable content and no animal derivatives.
Sulfochem CS-BZ Surfactant (INCI Name: Sodium Coco-Sulfate) is a vegetable-derived surfactant made without ethylene oxide and it is not preserved with formaldehyde donors.Some personal care cleansing formulations contain Sodium Coco-Sulfate that is not derived solely from coconut fatty alcohol, but includes other ingredients.
Finally, to help formulators stay in tune with the latest consumer trends, Noveon has developed "A Kaleidoscope of Care," an interpretation of three global macrotrends, their perceived impact on the personal care market and suggestions for participation in these market opportunities.
These trends include:
LuxYOUry:Luxury is being redefined in consumer markets.Luxury is about lifestyle choices and experiences more than objects.For many, the ultimate luxury is to have time to rest and experience extravagance on their own terms.As consumers make the shift to personalized luxury, smart marketers are offering products that deliver on this need.
Conscious Consumerism:Conscious Consumerism is about products formulated to meet a "science serving nature" trend, using a combination of natural and synthetic chemistry to deliver the consumer-desired benefits. There is also a focus on using responsible processes to develop a new generation of formulations, actives and ingredients that deliver safe products that respect the environment. This trend reaches a broad spectrum of consumers, from the niche group seeking truly green technology to the broad market consumer who supports the concept of greener technology but whose choice is driven by product performance, ahead of altruistic motivations.
Identity 2.0: Twitter, Facebook, mySpace, LinkedIn. Social networking sites are engaging the world like never before. Consumers want to participate, to be informed, to share and to belong. Social networking offers a sense of tribalism as consumers know that they can find a group of like-minded people to share specific interests. The anonymity of online communities gives each person the ability to continuously reinvent himself or herself.
More info: www.personalcare.noveon.com