08.03.10
Simple’s Online Search for New Spokesperson Draws a Crowd
UNITED KINGDOM: In May, Simple launched“Search For A Simple Star,” an online search for a brand representative, and six weeks later, the company had almost 4000 applicants nationwide. The skin care brand, which is owned by Alberto-Culver, embarked on the project as part of its quest for a new online spokesperson.
The job would encompass everything within online marketing, including being a company spokesperson through blogs, forums, Twitter and Facebook, as well as developing appropriate online campaigns to raise awareness of Simple and its products. The winner would also be rewarded with a signing bonus of sorts—a grand prize package valued at £50,000.
“It’s really important for Simple to own online marketing. We don’t want to hire someone the conventional way, as we don’t want them to be constrained by textbook theories,” said Alex Pike, group marketing director for Simple. “We have developed this unique recruitment process to give applicants the chance to showcase their flair and creativity—which proves they have a natural aptitude and passion for marketing—but means qualifications are not necessary.”
In addition, Simple said it was also seeking an ambitious teen to serve as the “Simple Official Video Blogger” and occupy a seat on the Simple junior board of skin care advisors.
Bell Flavors & Fragrances Starts Operations in Brazil
BRAZIL: Bell Flavors & Fragrances has opened a new operation in São Paulo, providing the company with further opportunities to support its growth within the Brazilian market.
“Bell has been working in the Brazilian market for over five years, but over the last two years we have seen great opportunities for continued growth for the Brazilian market,” noted John Lowry, general manager, international, Bell.
Bell’s general manager of Brazil, Paulo Barros, added, “In anticipation with this healthy growth, Bell has developed a long-term strategy to invest capital resources into the Brazilian market to keep up with this dynamic marketing.”
More info: email: InfoBrasil@Bellff.com
PCD Congress Awards Deadline Is Nov. 5
FRANCE: The 7th edition of PCD Congress (Perfumes, Cosmetics & Design) will be held on Feb. 8-9, 2011 at the Cité des Sciences et de l’Industrie in Paris. More than 1,400 participants from 30 countries representing brand packaging experts and packaging suppliers are expected to attend.
In addition to the exhibits and congress, the event will include the PCD Awards, which will feature technical presentations from the packaging experts of award-winning brands. To be entered for the PCD Awards, products placed on the European market in 2010 should be sent by Nov. 5 2010, with a fact sheet explaining the innovations.
To submit a paper for PCD, please send title and a 10-line summary along with the speaker’s photo and short CV to show organizers.
More info: www.pcd-congress.com or s.robinet@businesswise-com.fr
Nivea’s ‘We Care & Connect’ Helps Rwandan Children
GERMANY: In May, under the motto “We care & connect,” Beiersdorf’s Nivea brand and Plan
International started a global education initiative for deprived children. The program recently brought youth from the small village of Ruhuha, Rwanda to play a soccer match against youth from the German School in Pretoria. The match was supported by the coach of the German national team Jogi Löw, who supports a sports and education project in the northwest of Rwanda together with Beiersdorf and Plan International.
The project is embedded in various educational measures for children and young people in the surrounding communities. Apart from the construction of two sports fields for the primary schools in Ruhuha and Bihinga, jerseys and balls will be provided and workshops will be organized.
Simple’s Search For A Simple Star online effort has garnered attention. |
The job would encompass everything within online marketing, including being a company spokesperson through blogs, forums, Twitter and Facebook, as well as developing appropriate online campaigns to raise awareness of Simple and its products. The winner would also be rewarded with a signing bonus of sorts—a grand prize package valued at £50,000.
“It’s really important for Simple to own online marketing. We don’t want to hire someone the conventional way, as we don’t want them to be constrained by textbook theories,” said Alex Pike, group marketing director for Simple. “We have developed this unique recruitment process to give applicants the chance to showcase their flair and creativity—which proves they have a natural aptitude and passion for marketing—but means qualifications are not necessary.”
In addition, Simple said it was also seeking an ambitious teen to serve as the “Simple Official Video Blogger” and occupy a seat on the Simple junior board of skin care advisors.
Simple plans to close out its search on Sept. 3.
Bell Flavors & Fragrances Starts Operations in Brazil
BRAZIL: Bell Flavors & Fragrances has opened a new operation in São Paulo, providing the company with further opportunities to support its growth within the Brazilian market.
“Bell has been working in the Brazilian market for over five years, but over the last two years we have seen great opportunities for continued growth for the Brazilian market,” noted John Lowry, general manager, international, Bell.
Bell’s general manager of Brazil, Paulo Barros, added, “In anticipation with this healthy growth, Bell has developed a long-term strategy to invest capital resources into the Brazilian market to keep up with this dynamic marketing.”
More info: email: InfoBrasil@Bellff.com
PCD Congress Awards Deadline Is Nov. 5
FRANCE: The 7th edition of PCD Congress (Perfumes, Cosmetics & Design) will be held on Feb. 8-9, 2011 at the Cité des Sciences et de l’Industrie in Paris. More than 1,400 participants from 30 countries representing brand packaging experts and packaging suppliers are expected to attend.
In addition to the exhibits and congress, the event will include the PCD Awards, which will feature technical presentations from the packaging experts of award-winning brands. To be entered for the PCD Awards, products placed on the European market in 2010 should be sent by Nov. 5 2010, with a fact sheet explaining the innovations.
To submit a paper for PCD, please send title and a 10-line summary along with the speaker’s photo and short CV to show organizers.
More info: www.pcd-congress.com or s.robinet@businesswise-com.fr
Nivea’s ‘We Care & Connect’ Helps Rwandan Children
GERMANY: In May, under the motto “We care & connect,” Beiersdorf’s Nivea brand and Plan
These Rwanda youth are taking part in Nivea and Plan International’s“We care & connect” program. |
The project is embedded in various educational measures for children and young people in the surrounding communities. Apart from the construction of two sports fields for the primary schools in Ruhuha and Bihinga, jerseys and balls will be provided and workshops will be organized.