09.21.10
An Verhulst-Santos, president of the Professional Products Division (PPD), L'Oréal USA, has been promoted to managing director, L'Oréal Professional Products Division Worldwide, effective Jan. 1, 2011.
Pat Parenty, formerly brand president of L'Oréal USA's Professional Products Division, will succeed Verhulst-Santos, effective October 2010. He will report directly to Frédéric Rozé, president and CEO of L'Oréal USA.
Verhulst-Santos began her career nearly 20 years ago in marketing with L'Oréal Professional Products in Belgium, where she became marketing director of L'Oréal Professionnel. She moved to Paris in 1998 to take the position of marketing director of the Europe zone and was appointed general manager of the Professional Products Division in Holland in 2000. In 2004, she became general manager of Professional Products Division in Brazil, and four years later was promoted to her current position.
Parenty was appointed brand president of L'Oréal USA's PPD in February 2009. In this position, he was responsible for overseeing all PPD brands including L'Oréal Professionnel, Kérastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie. He joined L'Oréal USA in 1997 as vice president of sales for Redken and shortly thereafter was promoted to senior vice president/general manager.
Pat Parenty, formerly brand president of L'Oréal USA's Professional Products Division, will succeed Verhulst-Santos, effective October 2010. He will report directly to Frédéric Rozé, president and CEO of L'Oréal USA.
Verhulst-Santos began her career nearly 20 years ago in marketing with L'Oréal Professional Products in Belgium, where she became marketing director of L'Oréal Professionnel. She moved to Paris in 1998 to take the position of marketing director of the Europe zone and was appointed general manager of the Professional Products Division in Holland in 2000. In 2004, she became general manager of Professional Products Division in Brazil, and four years later was promoted to her current position.
Parenty was appointed brand president of L'Oréal USA's PPD in February 2009. In this position, he was responsible for overseeing all PPD brands including L'Oréal Professionnel, Kérastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie. He joined L'Oréal USA in 1997 as vice president of sales for Redken and shortly thereafter was promoted to senior vice president/general manager.