09.23.10
Throughout the month of October, Breast Cancer Awareness Month, the windows at Ulta stores across the country will be covered in "Love Letters" as part of its Windows of Love campaign to support breast cancer awareness and research.
The program showcases letters written by women, containing messages of hope, support and inspiration, in store windows at Ulta's 369 locations nationwide. The campaign is designed to create a visual testament to the power of women helping women in the battle against breast cancer.
The program showcases letters written by women, containing messages of hope, support and inspiration, in store windows at Ulta's 369 locations nationwide. The campaign is designed to create a visual testament to the power of women helping women in the battle against breast cancer.
Ulta launched the Windows of Love campaign in 2009. Stores across the country papered their windows with letters of encouragement that ranged from inspiring stories of brave survivors to words of advice from supportive loved ones. Based on the positive response, the Windows of Love campaign has been expanded to continue the momentum generated in the first year of the campaign.
Love Letters can be written or typed on any paper and in any style. Additionally, "Love Notes" -- blank, formatted postcards -- will be available at counters for guests who want to write a message while in the store. For the first 50,000 Love Letters and Love Notes that are submitted to a store, Ulta will donate $1 each to The Breast Cancer Research Foundation.