10.06.10
These days, most corporate leaders are eager to trumpet their environmental scorecards: you know, millions of pounds recycled, millions of gallons of water reclaimed, acres of biodiversity saved. All good stuff, but what does it mean in the grand scheme of creating a truly sustainable business model?
That’s the question that Kasper Rorsted, CEO of Henkel, asked the audience in a keynote address at the World Conference on Detergents. According to Rorsted, partnering along the entire value chain, aimed at innovative solutions that show an increasedefficiency, can lead to true innovative sustainable consumption. Furthermore, he urged suppliers, the appliance industry and detergent manufacturers to create a set of standards—before regulators set them for them.
“We’ll lose if we don’t come together or don’t have the courage to set targets,” he warned the audience.
So, while cutting emissions, creating compact formulas and boosting standards of living for some, are somewhat noble efforts, on their own, they will never accomplish the long-term goal of true sustainability.
In closing, Rorsted shared some words of wisdom he learned from his father as a boy, “it takes a long time to finish something you’re not really working on.”
That’s the question that Kasper Rorsted, CEO of Henkel, asked the audience in a keynote address at the World Conference on Detergents. According to Rorsted, partnering along the entire value chain, aimed at innovative solutions that show an increasedefficiency, can lead to true innovative sustainable consumption. Furthermore, he urged suppliers, the appliance industry and detergent manufacturers to create a set of standards—before regulators set them for them.
“We’ll lose if we don’t come together or don’t have the courage to set targets,” he warned the audience.
So, while cutting emissions, creating compact formulas and boosting standards of living for some, are somewhat noble efforts, on their own, they will never accomplish the long-term goal of true sustainability.
In closing, Rorsted shared some words of wisdom he learned from his father as a boy, “it takes a long time to finish something you’re not really working on.”