10.07.10
Nu Skin Enterprises, Inc. is rolling out its first nutritional product under the ageLOC Transformation skin care system, ageLOC Vitality.
"With the blockbuster success of the ageLOC Transformation skin care system, we are continuing to build the ageLOC platform by taking the battle against aging 'inside,'" said Truman Hunt, Nu Skin president and chief executive officer. "It is particularly encouraging to see our sales leaders responding so positively to ageLOC Vitality and the business opportunity it represents."
The direct seller first talked about the the supplement in Happi’s July 2010 issue,"What Pill."
The company is rolling out the product to its "top sales leaders" this month at conventions in North America, Japan, Europe and the Pacific. As part of the pre-launch of the product, distributors in the U.S., Canada and Japan had the opportunity to purchase ageLOC Vitality in September.
"The key source of youthful vitality is found in mitochondria, which are most highly concentrated in the brain, heart and muscle," said Dr. Joseph Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. "As we age, the efficiency and number of our mitochondria decline. Nu Skin's ageLOC approach targets genes related to mitochondrial function and vitality to promote a more youthful expression pattern."