11.29.10
A Zogby Interactive poll finds that 63% of U.S. adults would rather do all of their holiday shopping online rather than brave the local malls, and that 64% plan to make holiday purchases online this year.
On the other hand, even though 86% say they have made online holiday gift purchases in the past, 31% prefer to do all their shopping at the mall this year, and 22% do not plan to buy any gifts online at all.
Those results are very similar to those given by U.S. adults in a Zogby poll conducted last year, when 61% preferred exclusively shopping on the internet, 23% said they would rather shop at the mall, and 69% said they planned to purchase holiday gifts online.
More info: www.zogby.com/news/ReadNews.cfm?ID=1926
On the other hand, even though 86% say they have made online holiday gift purchases in the past, 31% prefer to do all their shopping at the mall this year, and 22% do not plan to buy any gifts online at all.
Those results are very similar to those given by U.S. adults in a Zogby poll conducted last year, when 61% preferred exclusively shopping on the internet, 23% said they would rather shop at the mall, and 69% said they planned to purchase holiday gifts online.
More info: www.zogby.com/news/ReadNews.cfm?ID=1926