12.03.10
The holidays are here, but Givenchy thoughts have already turned to spring. Very Irrésistible Givenchy L’Intense, which will be launched globally in March, will be available in the U.S. in 50- and 75ml. sizes, for $80.50 and $93, respectively. A 30ml. size will be sold outside of the U.S. The U.S. distribution will include Macy’s, Dillard’s, Sephora and sephora.com.
Actress and Givenchy veteran Liv Tyler is the spokesmodel for the fragrance.
The musky floral chypre scent, by International Flavors & Fragrances, opens with purple plum, followed by Turkish rose, white musks and patchouli. The bottle, in gradated shades of plum, features a silver abstract rose motif, and the juice itself is tinted pink.Actress and Givenchy veteran Liv Tyler is the spokesmodel for the fragrance.
Givenchy has high hopes for the launch. Industry sources estimate that sales within the Very Irrésistible franchise could top $100 million next year, with L’Intense accounting for $26 million.