03.11.11
On April 5, Essie will join forces with TOMS Shoes to support One Day Without Shoes, a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.
Designed by Essie cosmetics and TOMS Shoes, a special limited edition nail color aptly named One Day Without Blues encourages people to go barefoot with can't-miss toes.
Designed by Essie cosmetics and TOMS Shoes, a special limited edition nail color aptly named One Day Without Blues encourages people to go barefoot with can't-miss toes.
Founded by American traveler Blake Mycoskie, TOMS Shoes was created in 2006 when Mycoskie befriended children in Argentina who lacked proper footwear. Wanting to help protect their feet, he founded the company, which for every pair of shoes purchased gives a pair of new shoes to a child in need.
Starting this week, the first 5,000 people who sign up will receive a bottle of One Day Without Blues nail color, a light blue shade designed to mirror the TOMS Shoes flag. Fans can join by visiting the TOMS Shoes website or the TOMS Shoes or Essie Facebook pages, and show support by posting a barefoot photo or brief video online.
"We are excited to be partnering with essie cosmetics for One Day Without Shoes," said Mycoskie, TOMS founder and chief shoe giver. "This is the day we raise awareness around the world and ask people to do something – anything – without shoes. We're thrilled that essie is helping us do that in an interesting and fun new way."
In 2008,One Day Without Shoes was founded to spread the word, and in 2010, over a quarter of a million people went without shoes to show their support, with more than 1,600 barefoot events taking place globally.