03.29.11
Hugo Naturals, a manufacturer and marketer of natural personal care products, recently debuted a new look. The brand will feature new packaging across its skin care range, updating its appeal and helping the products to stand out more in stores, said the company.
"We used the invaluable input of our consumers and retail partners to make the packaging more impactful and more visible on the shelf," said Debra Saavedra, co-founder of Hugo Naturals. "The key design objective was to illustrate the handcrafted pure, natural luxury that the Hugo Naturals brand represents, and the design and color palette were created accordingly with great attention to every detail."
Hugo Naturals has always operated under the guideline that what you put on your body is as important as what you put in it. As such, the deep, lush brown background and green leafy accents depict Hugo Naturals' earth-friendly dedication and honesty, as well as its novel natural ingredients that are hand-selected from around the world, according to the company. The design also pays homage to the background that the Hugo Naturals co-founders have in organic farming.
The butterfly on the Hugo Naturals logo symbolizes transformation. Distinctive color bands denote each scent, making it easy for consumers to identify their favorites. The package containers remain transparent in order to show the purity of every product, said the company.
More info: www.hugonaturals.com
"We used the invaluable input of our consumers and retail partners to make the packaging more impactful and more visible on the shelf," said Debra Saavedra, co-founder of Hugo Naturals. "The key design objective was to illustrate the handcrafted pure, natural luxury that the Hugo Naturals brand represents, and the design and color palette were created accordingly with great attention to every detail."
Hugo Naturals has always operated under the guideline that what you put on your body is as important as what you put in it. As such, the deep, lush brown background and green leafy accents depict Hugo Naturals' earth-friendly dedication and honesty, as well as its novel natural ingredients that are hand-selected from around the world, according to the company. The design also pays homage to the background that the Hugo Naturals co-founders have in organic farming.
The butterfly on the Hugo Naturals logo symbolizes transformation. Distinctive color bands denote each scent, making it easy for consumers to identify their favorites. The package containers remain transparent in order to show the purity of every product, said the company.
More info: www.hugonaturals.com