04.21.11
ID Beauty, a successful Paris-based beauty corporation known for its high-end, technology driven skincare, cosmetic and fragrance brands, has signed an alliance with U.S.-based Fusion Brands, Inc.’s Luxury Fragrance Division.
Fusion will be responsible for the introduction and development of id’s internationally established brands in the American market. Skin care line Rexaline has initiated a roll-out in Sephora stores and Fruit Forever is scheduled to hit undisclosed retailers in late 2011. Additionally, they will act as the sole distribution channel of id’s exclusive fragrance licenses; including the launch of the premier fragrance from Diane Von Furstenberg in October 2011.
Fusion Brands, Inc. Luxury Fragrance Division was established in 2010 and its portfolio currently includes the fragrances lines of Oscar de la Renta, Betsey Johnson, Paul Smith, Bebe and Nine West.
Fusion will be responsible for the introduction and development of id’s internationally established brands in the American market. Skin care line Rexaline has initiated a roll-out in Sephora stores and Fruit Forever is scheduled to hit undisclosed retailers in late 2011. Additionally, they will act as the sole distribution channel of id’s exclusive fragrance licenses; including the launch of the premier fragrance from Diane Von Furstenberg in October 2011.
Fusion Brands, Inc. Luxury Fragrance Division was established in 2010 and its portfolio currently includes the fragrances lines of Oscar de la Renta, Betsey Johnson, Paul Smith, Bebe and Nine West.