08.30.11
John Frieda’s Full Repair Collection is all about reversing what’s been done and protecting your hair from further damage, according to the company.
“So many women who come into the salon have absolutely destroyed their hair by over-styling, over-coloring, and generally overdoing it,” said Harry Josh, John Frieda international creative consultant. “They traumatize their hair trying to get a certain look, but then they can’t maximize it because their hair is so fried. Full Repair offers them damage control that won’t weigh their hair down, letting them style to the limit while actually reversing the damage they’ve done to date.”
The Full Repair collection includes a Full Body Shampoo ($6.99) formulated with inca inchi oil; an omega-rich Full Body Conditioner($6.99); Protecting Root Lift Foam ($6.99); Perfect Ends Deep Infusion ($9.99 ), Perfect Ends Sheer Mist ($9.99): and Touch-up Flyaway Tamer ($9.99).