10.19.11
Reckitt Benckiser—parent of Clearasil, Durex, Lysol, Woolite and other iconic brands—has rolled out collection of mobile and online minigames called crazieRBrands.
Available on www.RB.com, the games offer players the opportunity to win an exciting and unforgettable trip for two, worth nearly $13,000 to one of eight amazing destinations worldwide – including New York, Cape Town, Bangkok, Geneva, Barcelona, Iceland, Brazil or India.
Available on www.RB.com, the games offer players the opportunity to win an exciting and unforgettable trip for two, worth nearly $13,000 to one of eight amazing destinations worldwide – including New York, Cape Town, Bangkok, Geneva, Barcelona, Iceland, Brazil or India.
The selection of eight games includes fast action and memory games presented by some of RB's most famous Powerbrands. For example, the Veet game lends an air of humor to the leg-waxing task; and cleaning a toilet bowl is rendered fun when playing the Lysol game.
Each of the crazieRBrands games rewards the player with the sense of achievement that comes with being at the top of their mental game – in addition to the potential to win an exciting trip for two.
RB says the online and mobile crazieRBrands games are designed to raise awareness of its corporate brand among the college, MBA, and early careerist demographic – by improving recall of the RB brand and tying it back to its iconic, innovative Powerbrands such as Lysol, Durex and Clearasil.
The crazieRBrands suite of games is available on iPhone and Android, putting RB squarely in the sweet-spot of its target demographic.
"RB has a unique culture that's most suitable for young professionals who enjoy quick decision making, coupled with a fast-paced and agile environment,” said Rob de Groot, EVP of North America and Australia at RB. “To continue our rapid growth we are always looking for innovative ways to make ourselves better known among the next generation of managers."
The crazieRBrands games and mobile app have been developed in partnership with The Workroom and social media agency TAMBA.