12.06.11
White Smile Global Inc., a Miami-based oral health and teeth whitening company, has re-formulated its White Smile Pro Teeth Whitening Pen. According to the company, the new design compares with existing whitening "strips" and "trays" that make up the vast majority of over-the-counter purchases in North America.
"I have spent my career working directly with the best selling professional and OTC Whitening and Oral Care products, and this product consolidates the best aspects of all that is available today without the complexities that make teeth whitening a pain,” said White Smile global chief scientific officer Dr. Martin Giniger.
The White Smile Pro Teeth Whitening Pen can be used to either maintain a person’s whitening after any variation of professional whitening systems have been used, or to spot treat areas in which a person feels that their teeth are less white due to spaces between the tooth surfaces where stains can commonly accrue.It will be sold in a 2.5mL pen, which is approximately a 30 day supply, said the company.
White Smile Global’s management projects that similar to popular tray and strip kits, many consumers will use this pen system as a total solution to their teeth whitening needs because of the easy, quick application compared to other available products.
Its proprietary formulation is reportedly balanced to ensure results with none of the negative effects such as sensitivity, that are common placed with "daily use" whitening products.
The pen cartridge itself has no metal or rubber components and is 100% safe from decomposition due to either contact or gas, which is known complication with hydrogen peroxide.
"I have spent my career working directly with the best selling professional and OTC Whitening and Oral Care products, and this product consolidates the best aspects of all that is available today without the complexities that make teeth whitening a pain,” said White Smile global chief scientific officer Dr. Martin Giniger.
The White Smile Pro Teeth Whitening Pen can be used to either maintain a person’s whitening after any variation of professional whitening systems have been used, or to spot treat areas in which a person feels that their teeth are less white due to spaces between the tooth surfaces where stains can commonly accrue.It will be sold in a 2.5mL pen, which is approximately a 30 day supply, said the company.
White Smile Global’s management projects that similar to popular tray and strip kits, many consumers will use this pen system as a total solution to their teeth whitening needs because of the easy, quick application compared to other available products.
Its proprietary formulation is reportedly balanced to ensure results with none of the negative effects such as sensitivity, that are common placed with "daily use" whitening products.
The pen cartridge itself has no metal or rubber components and is 100% safe from decomposition due to either contact or gas, which is known complication with hydrogen peroxide.