12.12.11
A high-performance, professional hair color solution for basic to advanced techniques and services—sounds like a tall order, but professional salon brand Kenra is aiming to please. Its new Kenra Color range incorporates Balancing Complex 5, a proprietary formulation designed to provide vibrant, long-lasting color, outstanding gray coverage and color saturation; intense shine; improved condition and manageability, all through a gentle formulation, according to the company.
To ensure a straightforward, easy-to-use haircolor for stylists, both permanent and demi-permanent formulas have a balanced shade collection of warm and cool tones and common level system. Both permanent and demi-permanent shades and level system are intermixable for basic to advanced color formulation with an easy measuring system and drip-free consistency for reliable color application.
The Kenra Color portfolio includes:
“Hair color is still the growth driver for most salons’ bottom lines,” says Robb Dubré, Kenra Professional artistic director and the creative vision of the Kenra Professional Artistic Team. “With the launch of Kenra Color, Kenra Professional will help salons enhance both their artistry and their profits. Salon professionals can rely on new Kenra Color to delight every client with natural looking, predictable results, whether she wants truly 100% gray coverage; gorgeous tone-on-tone color; shiny highlights or vibrant lowlights.”
The Kenra Color brand will debut at the International Salon & Spa Expo (ISSE) in Long Beach, CA, Jan. 28-30, 2012, with complete availability nationally by May 2012 through a national campaign entitled, “Color Me Kenra”.
More info:www.ColorMeKenra.com
To ensure a straightforward, easy-to-use haircolor for stylists, both permanent and demi-permanent formulas have a balanced shade collection of warm and cool tones and common level system. Both permanent and demi-permanent shades and level system are intermixable for basic to advanced color formulation with an easy measuring system and drip-free consistency for reliable color application.
The Kenra Color portfolio includes:
- Permanent Coloring Creme, a gentle, low-ammonia color in 70 shades and levels ranging from 1 to 10. It’s powered by Kenra Permanent Coloring Creme Developer in 10, 20, 30 and 40 volume strengths available in 16- and 32-floz bottles.
- Demi-Permanent Coloring Creme, a gentle, ammonia-free, deposit-only color in 40 shades and levels ranging from 1 to 10. Demi-permanent Coloring Creme Activator 9V, available in 16- and 32floz bottles, provides consistent, reliable results.
- Lightening Powder, a dust-free powder with a lifting strength of up to seven levels in a single application. Extremely versatile, Kenra Lightening Powder can be applied both on and off the scalp, as well as mixed with Kenra Color Permanent Coloring Creme Developer at 10 to 30 volume in different ratios for multiple blonding effects. The mixture’s creamy consistency retains moisture and is drip-free. KenraLightening Powder features a blue-violet base to help control warm tones when lifting. It’s available in 1-ounce sachets and 16-ounce jars.
- Color Correcting System, which gently, quickly and safely removes oxidative pigments without disturbing the hair’s natural pigments. Its two-part, non-bleach formulation mixes into an easy-to-apply cream and can be used with or without heat. The removal process can be repeated and a color service performed immediately thereafter.
“Hair color is still the growth driver for most salons’ bottom lines,” says Robb Dubré, Kenra Professional artistic director and the creative vision of the Kenra Professional Artistic Team. “With the launch of Kenra Color, Kenra Professional will help salons enhance both their artistry and their profits. Salon professionals can rely on new Kenra Color to delight every client with natural looking, predictable results, whether she wants truly 100% gray coverage; gorgeous tone-on-tone color; shiny highlights or vibrant lowlights.”
The Kenra Color brand will debut at the International Salon & Spa Expo (ISSE) in Long Beach, CA, Jan. 28-30, 2012, with complete availability nationally by May 2012 through a national campaign entitled, “Color Me Kenra”.
More info:www.ColorMeKenra.com