04.12.12
Creating more natural and sustainable hair styling products has historically been a significant challenge for the formulating chemist. To satisfy consumers’ desire for styling products with increased sustainability along with high performance, the Global Personal Care business of AkzoNobel Surface Chemistry has introduced Structure Style polymer, a naturally derived, starch-based product that provides multiple styling benefits along with the potential for significant formulation cost savings, according to the company.
The polymer (INCI: hydroxypropyl starch phosphate) features effective rheology modification and film-forming capabilities to provide both excellent thickening and long-lasting hold, said AkzoNobel. It can be used alone or in conjunction with traditional rheology control polymers to help create styling products that are high-performing, aesthetically pleasing and economical.
Structure Style polymer is a naturally derived, non-GMO, modified potato starch which offers unique textural attributes and high clarity compared with traditional starches.It provides formulators a new way to create more natural gels, mousses and styling products, according to AkzoNobel. It is recommended for use in a wide range of styling products, including translucent hair gels, styling creams and lotions, mousses, serums, waxes, and pomades.
More info: www.akzonobel.com/personalcare