05.11.12
A new 100% USDA-certified organic bath and body collection is launching exclusively in all 300 Whole Foods Market doors nationwide. The collection, named Nourish Organic Food for Healthy Skin, has been created and distributed by Sensible Organics Inc., a Pennsylvania-based organic beauty care company.The Nourish bath and body collection consists of chemical-free formulas that rely solely on effective, nutrient-rich USDA organic certified fruits, vegetables and plant extracts to treat the skin the way nature intended.
The fresh and stimulating scents, found in Nourish’s range of products that contain body wash, hand wash, body lotion, body butter, body polish and deodorant, include Fresh Fig, Almond Vanilla, Lavender Mint and Wild Berries. The hand and body washes, along with the body lotion will be launching exclusively at Whole Foods. The rest of the product line, retailing for less than $10, will roll out later this summer. The Nourish Web site, nourishusda.com, will be fully running, with e-commerce, when the products launch.
The fresh and stimulating scents, found in Nourish’s range of products that contain body wash, hand wash, body lotion, body butter, body polish and deodorant, include Fresh Fig, Almond Vanilla, Lavender Mint and Wild Berries. The hand and body washes, along with the body lotion will be launching exclusively at Whole Foods. The rest of the product line, retailing for less than $10, will roll out later this summer. The Nourish Web site, nourishusda.com, will be fully running, with e-commerce, when the products launch.
“We are motivated to be leading the industry in establishing the new gold standard for organic bath and body care,” said Rick Ruffolo, CEO and president of Sensible Organics, Inc. “Our objective with Nourish is to bring innovation to the market by making true USDA certified organic personal care products accessible and attractive to everyone. We are thrilled to unite with Whole Foods Market as our exclusive national retail partner to debut this collection.”