06.07.12
In an effort to help “crack the code” on skin care education and purchasing, La Roche-Posay presents Dermatologist By Your Side, a service to help educate consumers on what’s best for their skin via unbiased advice, tips and solutions provided by board-certified dermatologists, according to the company. In addition to steering the consumer toward visiting the dermatologist, a concept that La Roche-Posay has long promoted, Dermatologist By Your Side brings the dermatologist to the consumer.
The program is designed to provide information to the consumer wherever they need it in order to choose the right products for their skin, as well as help them to adopt healthy behaviors to help improve the quality of their skin.
The program is designed to provide information to the consumer wherever they need it in order to choose the right products for their skin, as well as help them to adopt healthy behaviors to help improve the quality of their skin.
Dermatologist By Your Side will exist across several platforms in order to maximize consumer reach. The program will live digitally (online, including social media platforms such as Facebook and YouTube), in-store (on-shelf in drugstores) and at public health awareness programs (including SOS – Save Our Skin and Play Safe in the Sun skin check events nationwide). The program will address a different topic each month via a series of 30-second-to-one-minute videos designed to answer consumers’ frequently asked questions about skin and skin care.
At the heart of the project is a team of two dermatologists, Dr. Kavita Mariwalla and Dr. Shirley Chi, who helped develop and appear in these informational videos, offering expert solutions to each problem, plus in-depth explanations. Initial topics include acne, sensitive skin/rosacea, photoprotection and aging/pigmentation, with more to come. In addition, there will be live monthly online chats with the dermatologists and other informational tools for consumers.
More info: www.larocheposay.us