06.08.12
Designer Karl Lagerfeld will create a special holiday collection for Shu Uemura. The new line, Karl Lagerfeld for Shu Uemura, it is slated for international distribution starting in November.
Pier Paolo Righi, president of Karl Lagerfeld, said the 17 SKUs will ship to more than 400 Shu Uemura doors. Lagerfeld is in charge of the color selection and the packaging — and he has already photographed the accompanying campaign. He noted the tie-up is meant to last for one season.
This may be the first project between the two, but Lagerfeld is said to be very familiar with the brand, since he uses Shu Uemura for fashionillustrations, which frequently appear on Chanel invitations and press kits — and are sought after by numerous magazine and book publishers.
Shu Uemura is said to do about 80% of its business in Asia.
Pier Paolo Righi, president of Karl Lagerfeld, said the 17 SKUs will ship to more than 400 Shu Uemura doors. Lagerfeld is in charge of the color selection and the packaging — and he has already photographed the accompanying campaign. He noted the tie-up is meant to last for one season.
This may be the first project between the two, but Lagerfeld is said to be very familiar with the brand, since he uses Shu Uemura for fashionillustrations, which frequently appear on Chanel invitations and press kits — and are sought after by numerous magazine and book publishers.
Shu Uemura is said to do about 80% of its business in Asia.