08.27.12
Just in time for Fall 2012, Beauty.com, Inc., debuted a new look. The online shopping hub, which offers more than 18,000 high-end beauty products and an edited assortment of accessories, has rolled out a variety of new features to improve the shopping experience of both new and existing customers including:
- Drop-down navigation to assist in sorting through categories faster
- The ability to refine within categories by color, concern, benefit, and formula when searching for specific products
- Exclusive editorial content including new videos, how-to demonstrations, and articles on seasonal trends
- A new blog called Beauty Close Up, hosted by newly named Beauty-Director-at-Large Romy Soleimani highlighting product favorites, and tips and tricks of the renowned NY makeup artist
- Improved customer service with a 30-day return policy on most items*
"We have been adding new content to the site since the last Beauty.com redesign in 2007, but we were due for some overall improvements," said president of Beauty.com, Kathleen McNeill."We have been very diligent in exploring opportunities to fine-tune our customer experience by prominently highlighting our diverse assortment of brands, but we also continue to focus on giving more context around the use of products for our consumers without making the site busy or overwhelming."
The Body Shop, Elemental Herbology, Kneipp, Jose Eber, Marula Oil, Sarah Potempa, Kelly Van Gogh, Vanessa Mooney and Janna Connor are among the new lines customers may purchase on the Beauty.com site, bringing the total number of brands sold on the site to more than 375, according to the company.