10.04.12
Pantene tapped Mexican singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.
Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair due to cancer treatments.
"I’m very proud to join Pantene in support of this great cause that is so close to my heart! One of the most difficult moments of my life was when my mom was diagnosed with breast cancer in 2010. I realized that this disease comes without knocking on your door,” said Maite. “I invite you to grow and donate your healthy hair to Pantene Beautiful Lengths, and give the gift of hope to women who are in the fight for their lives."
Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide. To date, Pantene Beautiful Lengths has received over 450,000 hair donations through the generosity of many men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need.