10.16.12
A global beauty brand with distribution in 30 countries, Becca Cosmetics has a cult following among consumers, celebrities and makeup artists alike and will now be more accessible than ever, asit will debut a curated collection of cosmetics at select Sephora stores in October.
The easy-to-navigate two-bay Becca gondola at Sephora will be the first and only display to house a built-in customized shade match mirror, consisting of a color wheel plus a foundation finder chart, which clients can use to identify the perfect shade for their skin tone, according to the company.
Becca will debut its new platform along with a more tailored product line in 23 Sephora stores nationwide and will also be available on Sephora.com. Additional Sephora stores are planned to open throughout 2013.The brand will also be available in at least 50 Sephora inside JCPenney locations in March with plans to expand into 150 locations by the end of 2013.In addition to the edited range of Becca Cosmetics products selected to better fit the needs of the client, Sephora will offer shade match cards to sample all 18 Becca foundation shades.
More info: www.beccacosmetics.com