11.27.12
Being home to some of the world's most famous cosmetics and personal care brands, Paris will provide the perfect host for in-cosmetics as it returns to the French capital on April 16-18, 2013. According to show organizers, more than o600 exhibitors are expected to attend, and exciting new features being launched, making the event the biggest and best yet.
2013 is the International Year of Water Cooperation and in this age, reconsidering how water is used in the personal care industry is obviously a necessity. At the show, attendees are invited to follow an H²O Trail, visiting participating stands to discover unique formulations, new ingredients, product concepts and technologies that all use water innovatively for the development of creative personal care products. Two free-to-attend panel discussions with keynote speakers from leading brands will further delve into H²O innovations and initiatives to reduce water consumption and limit water pollution.
2013 is the International Year of Water Cooperation and in this age, reconsidering how water is used in the personal care industry is obviously a necessity. At the show, attendees are invited to follow an H²O Trail, visiting participating stands to discover unique formulations, new ingredients, product concepts and technologies that all use water innovatively for the development of creative personal care products. Two free-to-attend panel discussions with keynote speakers from leading brands will further delve into H²O innovations and initiatives to reduce water consumption and limit water pollution.
Also launching at in-cosmetics 2013 will be two new zones. At the ‘Fragrance in Cosmetics’ Zone visitors will meet with Fragrance Houses, producers and distributors of fragrance ingredients, who will be showcasing their latest products, technologies and know-how. The interactive pods will allow visitors to discover exciting new scents, while a morning session in the Marketing Trends Theatre will look at the latest trends, regulations and formulation challenges in the fragrancing of cosmetics products. The 'Testing and Regulation' Zone will provide a dedicated platform for visitors to gain advice from exhibitors on the increasingly important legal frameworks in Europe, Asia and the USA, as well as the latest advances in testing technologies that will help ensure superior product efficacy.
The free-to-attend educational program will contain over 20% more content than the 2012 show, including innovation seminars highlighting exhibitors' most recent ingredient launches and marketing trends presentations designed to inspire creative thinking and inform visitors of the latest industry trends.
The Innovation Zone will also make its return, where exhibitors will display innovative ingredient launches from the six months leading up to the show. Daily Product Demonstrations from Mintel Beauty and Personal Care’s analysts will give attendees the opportunity to see, touch and taste the latest worldwide innovations featuring H²O, including beauty drinks, skincare, haircare and colour cosmetics formulated with water from unique sources, and mix-it-yourself products that require the addition of water.
“in-cosmetics 2013 is a must-attend show for professionals in the personal care and cosmetics ingredients industry,” said Cathy Laporte, group marketing manager, in-cosmetics. “Paris is recognised as the focal point for the cosmetics industry and will provide the perfect backdrop to what will be the show's most expansive event yet. With more exhibitors, new features and a highly topical show theme, visitors will benefit from more specialised industry content than ever before.”
Attendees will be able to plan their visit to in-cosmetics 2013 with the show's newly launched App (www.in-cosmetics.com/App).
This year, four awards will be presented to honor innovation and outstanding achievement. The prestigious Lifetime Achievement Award makes its return for a second time to celebrate lifelong dedication to the industry and the Innovation Zone Best Ingredient award will recognise the development of three unique active or functional ingredients. Awards will also be handed out for Best New Ingredient and Most Creative Application.
For all the latest information on exhibitors and what's on at in-cosmetics 2013 visit http://www.in-cosmetics.com/ or download the App www.in-cosmetics.com/App