12.18.12
Get ready for a reptilian collection that has some serious serpentine appeal. Essie recently rolled out Repstyle, its first-ever magnetic collection that creates a snakeskin effect on nails. Snake patterns were seen all over the runways and who better than Essie to capture the look.
The formulation contains micro-iron spheres that sophisticated snake-like patterns. Hover the over-cap magnet above freshly painted nails and the uniquely designed magnetic field lines will create the one-of-a-kind pattern, said the company. The collection is available in six shades ($11.25 each) ranging from green to gray.
“I am in love with all the exotic skins that we see slithering down the runways these days. While creating this collection, it dawned on me that it would be a fabulous opportunity to feature the incredible new magnetic technology in a way that’s ultra-modern, smart and sexy,” said Essie Weingarten, founder and global creative director of the brand. “Of course, it was very important to me to make these colors so beautiful, that they stand on their own, even without the magnetic effect.”
More info: www.essie.com