02.07.13
Nicole by OPI will be producing three custom nail lacquer shades for Kellogg's Special K beginning in April to pair with a campaign encouraging women to "show off your confidence with color." Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
The three custom shades include: Challenge Red-y (creme red), Pros & Confidence (creme turquoise) and Be Ama-Zing! (creme pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!