02.20.13
Singer Rihanna and MAC Cosmetics have collaborated on a color cosmetics collection that will debut in May. The first product is RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. The launch coincides with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.
Under terms of the deal, the Grammy-winnning Rihanna will help develop four collections (31 SKUs), to be known as RiRi [Hearts] MAC, which will break throughout 2013. RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online.
Under terms of the deal, the Grammy-winnning Rihanna will help develop four collections (31 SKUs), to be known as RiRi [Hearts] MAC, which will break throughout 2013. RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online.