Breaking News

P&G Rolls Out Video for Mom

May 10, 2013

'The Mommy Effect' showcases gratitude.

With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Mom they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if it is just a simple ‘Thank you’ for all the things she does for the family.

So to help say ‘Thank You’ to Mom, P&G—the company behind brands like Ariel, Tide, Bounty and Olay—shares its fourth video in the Everyday Effect campaign and video series to thank Mom for all she does every day. The latest video, called The Mommy Effect, taps in to the universal truth that seemingly ordinary, everyday acts have a surprisingly significant impact.

In honor of Mothers’ Day, P&G invites everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads, to be showcased in July 2013. Fans can visit P&G’s Facebook Page to submit their story.

blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.