So to help say ‘Thank You’ to Mom, P&G—the company behind brands like Ariel, Tide, Bounty and Olay—shares its fourth video in the Everyday Effect campaign and video series to thank Mom for all she does every day. The latest video, called The Mommy Effect, taps in to the universal truth that seemingly ordinary, everyday acts have a surprisingly significant impact.
In honor of Mothers’ Day, P&G invites everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads, to be showcased in July 2013. Fans can visit P&G’s Facebook Page to submit their story.