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P&G Rolls Out Video for Mom

May 10, 2013

'The Mommy Effect' showcases gratitude.

With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Mom they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if it is just a simple ‘Thank you’ for all the things she does for the family.

So to help say ‘Thank You’ to Mom, P&G—the company behind brands like Ariel, Tide, Bounty and Olay—shares its fourth video in the Everyday Effect campaign and video series to thank Mom for all she does every day. The latest video, called The Mommy Effect, taps in to the universal truth that seemingly ordinary, everyday acts have a surprisingly significant impact.

In honor of Mothers’ Day, P&G invites everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads, to be showcased in July 2013. Fans can visit P&G’s Facebook Page to submit their story.

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