Breaking News

Pureology Reformulates Pure Volume System

May 21, 2013

Also adds Instant Levitation Mist to collection.

Pureology revamped its popular Pure Volume system with lighter-weight formulas that maximize volume for fine, color-treated hair, according to the company. It also rolled out a new Instant Levitation Mist, a breakthrough heat-protective spray that weightlessly elevates fine color-treated hair for 24 hours of volume.

 
“Many of my clients with fine or flat hair come into the salon looking for new ways to add volume and body without leaving hair sticky, and stripping their color,” says Natasha Sunshine, Pureology artistic ambassador and owner of Pureology’s flagship salon, Byuti. “The reformulated Pure Volume line addresses the specific needs of fine and flat hair by increasing density and reducing breakage while preserving my clients’ beautiful color.”  
 

The reformulated Pure Volume system features Pureology’s AntiFadeComplex to neutralize free radical damage and maximize color retention, while fortifying wheat protein and refreshing eucalyptus help stimulate the scalp and add shine. Flexible thickeners weightlessly elevate fine color treated hair and add fullness and body to the hair.  The Pure Volume system features a fragrance of apple, citrus, blackcurrant and amber notes.
 

This system includes a full range of products that are designed to offer color protection and magnificent volume while infusing hair with lightweight moisture.
 
 
 

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.