Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo being swept away by the unnecessary freshness of the Old Spice Fresh Collection. Welker and Mayo, who this year will be inducted into the prestigious and manly-scented Old Spice Guy fraternity, will appear in a series of television, print and digital ads that kick off this week to coincide with the start of the 2013 NFL season.
"While the idea of unnecessary freshness may seem a bit extreme, when it comes to guys who demand the longest-lasting, hardest-working scents on the planet, it's absolutely necessary," said JC Harvey, brand manager for Old Spice. "With the unbeatable freshness of the Old Spice Fresh Collection, football fans can transport themselves to a tropical island or the top of a mountain peak without leaving their couch or missing a play."
The Old Spice Fresh Collection features the scents Fiji, Matterhorn and Denali, available in anti-perspirant/deodorant, deodorant, body spray, body wash and bar soap (Fiji only)
For more information on the Old Spice Fresh Collection, visit OldSpice.com. Old Spice also can be found on Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice) and Instagram (oldspice).