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Sephora Picks Up Briogeo

July 29, 2014

Line for textured hair hits stores and online soon.

Since hitting the market less than a year ago, Briogeo Hair Care—pronounced [bree-oh-jhee-oh]—has been quickly gaining clout with beauty industry experts and conscious consumers alike. The brand, whose high-performance, plant-based formulas have captured the hearts (and heads) of many, is proud to announce its launch at Sephora stores and Sephora.com this September, making Nancy Twine, founder and CEO of Briogeo, the youngest African American female to ever launch a line with the major retailer, according to the company.

In conjunction with the Sephora launch, Briogeo is set to debut three new additions to the brand’s signature collection, including the line’s first set of finishing products. The brand’s full range of products, including curl-specific, volumizing and repair products, will also be retailed on Sephora.com beginning August 2014.
 
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