09.22.14
The Mazur Group will host the 11thbi-annual Beauty Biz Roundtable in Los Angeles on Oct. 1. At the event—which starts at 5:15pm at Le Meridien Delfina Santa Monica—executives from Drybar, Dermalogica, Bumble and Bumble, Wet and Wild and more will cover hot topics and trends in innovation, leadership, product development and category growth. The evening is structured with a keynote, networking time and three 30minute roundtable discussions.
The keynote is “Drybar: How it All Started and How We Grow it One Client at a Time,” by Alli Webb, founder of Drybar.
Roundtable leaders and topics include:
Natalie Byrne - Director of Global Impact, Dermalogica
"Integrating Social Impact Programs to Elevate Marketing Strategies and Empower Women You Serve"
Tim Rush - VP, Global Communications and Fashion Relations, Bumble and bumble, Smashbox and Darphin Paris
"PR, Social Media and Telling the Story of Brand Culture to Your Audiences"
Chris Kolodziejski - CEO, Chella Brow Bar
"Capitalizing on the Brow Trend – 28% Growth in 2013 vs. 3% for Prestige Beauty"
Yohini Appa - Chief Scientific Officer, Yohini Appa & Associates
“How to Create and Substantiate Powerful Claims that Help You Win in Market"
Conor Begley - Co-Founder, People, Tribe Dynamics
"Connecting Dots Between Digital Marketing, Earned Media and Offline Revenue"
Carey Grange - Consulting on Beauty Brands Strategy & Campaign Development, Guthy | Renker
"Building Direct to Consumer Engagement: Navigating New Media to Drive Customer Growth"
Brian Talbot - VP Marketing, Markwins Beauty Products Inc.
"Evolution of a Mature Mass Brand - The Repositioning of wet n wild"
Shaun Westfall - Managing Director, Piper Jaffray & Co.
"Understanding the Business Model and Brand Attributes that Appeal to Investors and Strategic Buyers"
Christina Zilber - Founder & Creative Director, Jouer Cosmetics
"The Importance of Integrity and How It Ties into Brand Objectives, Messaging and Product Content"
More info: http://mazurgroupla.com/beauty-biz-roundtable/
The keynote is “Drybar: How it All Started and How We Grow it One Client at a Time,” by Alli Webb, founder of Drybar.
Roundtable leaders and topics include:
Natalie Byrne - Director of Global Impact, Dermalogica
"Integrating Social Impact Programs to Elevate Marketing Strategies and Empower Women You Serve"
Tim Rush - VP, Global Communications and Fashion Relations, Bumble and bumble, Smashbox and Darphin Paris
"PR, Social Media and Telling the Story of Brand Culture to Your Audiences"
Chris Kolodziejski - CEO, Chella Brow Bar
"Capitalizing on the Brow Trend – 28% Growth in 2013 vs. 3% for Prestige Beauty"
Yohini Appa - Chief Scientific Officer, Yohini Appa & Associates
“How to Create and Substantiate Powerful Claims that Help You Win in Market"
Conor Begley - Co-Founder, People, Tribe Dynamics
"Connecting Dots Between Digital Marketing, Earned Media and Offline Revenue"
Carey Grange - Consulting on Beauty Brands Strategy & Campaign Development, Guthy | Renker
"Building Direct to Consumer Engagement: Navigating New Media to Drive Customer Growth"
Brian Talbot - VP Marketing, Markwins Beauty Products Inc.
"Evolution of a Mature Mass Brand - The Repositioning of wet n wild"
Shaun Westfall - Managing Director, Piper Jaffray & Co.
"Understanding the Business Model and Brand Attributes that Appeal to Investors and Strategic Buyers"
Christina Zilber - Founder & Creative Director, Jouer Cosmetics
"The Importance of Integrity and How It Ties into Brand Objectives, Messaging and Product Content"
More info: http://mazurgroupla.com/beauty-biz-roundtable/