11.12.14
Murad, Inc. hired Elizabeth Ashmun to serve as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities.
Ashmun will be reporting to Richard Murad, global general manager. In this role, she will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability, and developing an overall growth strategy for the company.
Ashmun comes to Murad from Kate Somerville with more than 17 years of experience in developing and implementing strategic business plans for effective brand management. Most recently, she held the position of VP of gobal marketing at Kate Somerville, where she helped the company achieve double digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong. Her experience also includes running the $400 million sugar confectionary domestic business at Nestlé.
Ashmun will be reporting to Richard Murad, global general manager. In this role, she will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability, and developing an overall growth strategy for the company.
Ashmun comes to Murad from Kate Somerville with more than 17 years of experience in developing and implementing strategic business plans for effective brand management. Most recently, she held the position of VP of gobal marketing at Kate Somerville, where she helped the company achieve double digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong. Her experience also includes running the $400 million sugar confectionary domestic business at Nestlé.