11.18.14
Expanding its outreach to the younger set, the Estée Lauder brand signed Kendall Jenner, model/reality television star and social media sensation. The Kardashian sibling will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, global brand president, Estée Lauder. “She is the ultimate ‘instagirl’ and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
"It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," said Jenner. "I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
According to the company, Jenner has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social mediawith a fast-growing global audience.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, global brand president, Estée Lauder. “She is the ultimate ‘instagirl’ and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
"It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," said Jenner. "I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
According to the company, Jenner has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social mediawith a fast-growing global audience.