08.19.15
Philips Sonicare is rolling out a new rechargeable toothbrush equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively. The app for the new Philips Sonicare For Kids rechargeable toothbrush features "Sparkly" who teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush.
"Parents want to help their children build a foundation of healthy habits for life, while also encouraging their playful and imaginative side," said Boon Lai, vice president of marketing for Philips North America. "With the Philips Sonicare For Kids' "Sparkly" brushing coach playfully encouraging good oral care habits, the bathroom will become less of a battle ground and kids will look forward to brushing their teeth."
Philips Sonicare For Kids is available now at Amazon, Target, Walmart, Best Buy, and other retailers for a suggested retail price of $49.99.
Philips isn’t the first to offer a connected app and brush for kids. For more on this technology, see this Happi.com slideshow.
"Parents want to help their children build a foundation of healthy habits for life, while also encouraging their playful and imaginative side," said Boon Lai, vice president of marketing for Philips North America. "With the Philips Sonicare For Kids' "Sparkly" brushing coach playfully encouraging good oral care habits, the bathroom will become less of a battle ground and kids will look forward to brushing their teeth."
Philips Sonicare For Kids is available now at Amazon, Target, Walmart, Best Buy, and other retailers for a suggested retail price of $49.99.
Philips isn’t the first to offer a connected app and brush for kids. For more on this technology, see this Happi.com slideshow.