01.29.16
CVSL, Inc.—the Dallas, TX holding firm that owns several direct-to-consumer brands including UK-based home care firm Kleeneze, as well as nutritional and skin care products firm Agel Enterprises—will begin doing business as JRJR Networks. The name change was approved by the company’s board and will be implemented upon the completion of all necessary NYSE, SEC and other legal requirements. At that time, its common stock will begin trading under the symbo JRJR.
"We inherited the CVSL name when we acquired the company three years ago. We have always intended to change our name at the appropriate time, to give us a unique identity. Now that we have grown to encompass ten companies, doing business across the globe as a 'network of networks,' the time has come to assert our new identity," John Rochon Jr., the company's vice chairman.
"The heart of our company is networks – personal networks, social networks, networks of friends conducting commerce, supported by technology networks. Our new name reflects our unique role as a network of personal commerce networks within the global micro-enterprise sector."
"We inherited the CVSL name when we acquired the company three years ago. We have always intended to change our name at the appropriate time, to give us a unique identity. Now that we have grown to encompass ten companies, doing business across the globe as a 'network of networks,' the time has come to assert our new identity," John Rochon Jr., the company's vice chairman.
"The heart of our company is networks – personal networks, social networks, networks of friends conducting commerce, supported by technology networks. Our new name reflects our unique role as a network of personal commerce networks within the global micro-enterprise sector."