04.06.16
Blue Lizard Australian Sunscreen has developed a fundraising model for organizations to adopt the cause of skin cancer prevention while selling a dermatologist-recommended product.
In the model, groups buy a bundle of gift cards from BlueLizard.net for $10 each and sell the cards at face value ($20 each) to supporters, who use the cards to purchase products on the BlueLizard website, according to Crown Laboratories, the Johnson City, TN-based company that manufactures the brand.
The brand has had two organizations achieve success with the program, including the Davie County (NC) Bandits 14U girl’s softball team, which tested the program last year. Science Hill High School (Johnson City, TN) Girls’ Soccer Boosters sold more than 800 Blue Lizard cards in one month, attributing much of the success to the necessity of sunscreen.
The group appreciated the simplicity of the program.
“It’s a good, healthy product,” said Science Hill Girls’ Soccer Boosters president Stacie Torbett. “You don’t have to go back and deliver anything, so it’s way, way easier than other fundraisers.”
In the model, groups buy a bundle of gift cards from BlueLizard.net for $10 each and sell the cards at face value ($20 each) to supporters, who use the cards to purchase products on the BlueLizard website, according to Crown Laboratories, the Johnson City, TN-based company that manufactures the brand.
The brand has had two organizations achieve success with the program, including the Davie County (NC) Bandits 14U girl’s softball team, which tested the program last year. Science Hill High School (Johnson City, TN) Girls’ Soccer Boosters sold more than 800 Blue Lizard cards in one month, attributing much of the success to the necessity of sunscreen.
The group appreciated the simplicity of the program.
“It’s a good, healthy product,” said Science Hill Girls’ Soccer Boosters president Stacie Torbett. “You don’t have to go back and deliver anything, so it’s way, way easier than other fundraisers.”