07.07.16
Ace Metrix has released a list of the top ten “breakthrough” ads from the second quarter of 2016, and Gillette topped the list with its “This Father’s Day, Go Ask Dad” spot.
Ads from Procter & Gamble corporate ("Thank You, Mom-Strong") and Unilever’s Dove Skin ("Caring Makes My Dad, My Hero") came in at second and third place on the list, respectively.
“Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit featuring mothers and fathers....” said Peter Daboll, Ace Metrix CEO. “We have said time and again that high quality ads grab attention and make viewers want to watch them. This is shown in the huge number of online views these ads have received on social media. Even in the age of ad blocking technology, ads with strong and effective creative are watched, sought out and shared among peers.”
Ace Metrix measures ad creative effectiveness based on viewer reaction to video ads, providing the advertising industry an unbiased resource to measure creative impact.
Ads from Procter & Gamble corporate ("Thank You, Mom-Strong") and Unilever’s Dove Skin ("Caring Makes My Dad, My Hero") came in at second and third place on the list, respectively.
“Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit featuring mothers and fathers....” said Peter Daboll, Ace Metrix CEO. “We have said time and again that high quality ads grab attention and make viewers want to watch them. This is shown in the huge number of online views these ads have received on social media. Even in the age of ad blocking technology, ads with strong and effective creative are watched, sought out and shared among peers.”
Ace Metrix measures ad creative effectiveness based on viewer reaction to video ads, providing the advertising industry an unbiased resource to measure creative impact.