08.10.16
Touted as one of the top advertising spenders in the world, Procter & Gamble (P&G) is said to be pulling back from select advertising. According to reports, the household and personal care giant will cut down ads on Facebook due to a lack of response - even after spending billions on pitching there in 2015.
However, P&G still sees opportunity in a select demographic. The company still plans to utilize targeted ads for baby care for young moms, said reports.
However, P&G still sees opportunity in a select demographic. The company still plans to utilize targeted ads for baby care for young moms, said reports.