08.22.16
Lancôme’s bespoke makeup experience, Le Teint Particulier Custom Made Makeup, is launching at nine new major markets across the United States this month.
Customers across California, Florida, Chicago, Washington and Virginia/Washington, D.C. can now experience Le Teint Particulier, in which Lancôme a proprietary system to create a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to emulate her unique complexion.
Following a scan of a client’s facial skin tone, data is processed through a state-of-the-art algorithm that measures skin tone and the formula is blended right at the counter. Customers recieve a complexion ID printed on the bottle for easy reference when they are ready to refill.
“We’re thrilled to expand this personalized makeup innovation to additional markets across the country,” said Suriya Parksuwan, president of Lancôme USA. “Over the past few years, Lancôme has had great success in offering extensive shade selections to women of all skin tones. With the new customized foundation – developed with extensive research in skin tone emulation – Lancôme is offering custom matching for all clients. The result is the epitome of luxury and personal service: made-to-measure makeup.”
Customers across California, Florida, Chicago, Washington and Virginia/Washington, D.C. can now experience Le Teint Particulier, in which Lancôme a proprietary system to create a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to emulate her unique complexion.
Following a scan of a client’s facial skin tone, data is processed through a state-of-the-art algorithm that measures skin tone and the formula is blended right at the counter. Customers recieve a complexion ID printed on the bottle for easy reference when they are ready to refill.
“We’re thrilled to expand this personalized makeup innovation to additional markets across the country,” said Suriya Parksuwan, president of Lancôme USA. “Over the past few years, Lancôme has had great success in offering extensive shade selections to women of all skin tones. With the new customized foundation – developed with extensive research in skin tone emulation – Lancôme is offering custom matching for all clients. The result is the epitome of luxury and personal service: made-to-measure makeup.”