09.09.16
Maybelline New York, official makeup sponsor of New York Fashion Week, will launch exclusive product from the runway that is instantly shoppable (before it hits stores) following Rebecca Minkoff's show with e-retailer Amazon.
The brand will launch two exclusive products during the Rebecca Minkoff September show and has partnered with Amazon to exclusively sell the set, bringing women instant access to the season's hottest beauty looks.
"Leading the industry as one of the first major cosmetic brands following the see now, buy now format is the next evolution in Maybelline New York's NYFW authority. The model we are implementing will allow us to build a closer connection between the beauty looks our makeup artists create for the runways and the moment when our customers can physically explore the new cosmetics for themselves." says Anne-Marie Nelson-Bogle, senior vice president marketing, Maybelline New York.
"I'm so thrilled to partner with Maybelline New York for our Fall Winter 2016 street show. I've been a longtime fan of the brand and their commitment to fearlessly evolving alongside the women we both share as customers," said Minkoff.
The brand will launch two exclusive products during the Rebecca Minkoff September show and has partnered with Amazon to exclusively sell the set, bringing women instant access to the season's hottest beauty looks.
"Leading the industry as one of the first major cosmetic brands following the see now, buy now format is the next evolution in Maybelline New York's NYFW authority. The model we are implementing will allow us to build a closer connection between the beauty looks our makeup artists create for the runways and the moment when our customers can physically explore the new cosmetics for themselves." says Anne-Marie Nelson-Bogle, senior vice president marketing, Maybelline New York.
"I'm so thrilled to partner with Maybelline New York for our Fall Winter 2016 street show. I've been a longtime fan of the brand and their commitment to fearlessly evolving alongside the women we both share as customers," said Minkoff.