09.30.16
Direct selling jewelry company Origami Owl has acquired Willa, the New York-based beauty company that sells skin care and cosmetics formulated for the unique needs of young women. The deal brings together two companies co-founded by teens and led by industry experts committed to empowering others with social selling entrepreneurial opportunities.
Origami Owl was founded in 2010 by 14-year-old Bella Weems.
Willa founders, mother-daughter team Christy Prunier and 16-year-old Willa Doss, will continue to guide the company’s product vision with Annette McEvoy taking on the role of CEO.
McEvoy brings 30 years of trailblazing experience in the beauty industry to steer willa's growth. Throughout her career, she has been responsible for developing what are now ubiquitous, large-scale consumer brands including Preference Hair Color and Gap body care. McEvoy was also part of the founding team of Bath & Body Works, which has since become a $2 billion company owned by Limited Brands.
"All of us at willa are thrilled to be joining the Origami Owl Family of Brands," said McEvoy. "We have complementary visions and goals. We're led by two mother-daughter teams with authentic, beautiful stories. We both believe in high-performing better-for-you beauty for women of all ages who share our mission. This partnership will enable willa to reach a larger social selling audience and share willa's inherent goodness with even more people."
"We've been so impressed by willa's team, mission and quality of products,” said Origami Owl co-founder Chrissy Weems. “Origami Owl has benefited from more than six years of experience, growth and learning in the social selling arena. Nothing gives us more pleasure than to share our momentum with a like-minded company like willa."
Origami Owl was founded in 2010 by 14-year-old Bella Weems.
Willa founders, mother-daughter team Christy Prunier and 16-year-old Willa Doss, will continue to guide the company’s product vision with Annette McEvoy taking on the role of CEO.
McEvoy brings 30 years of trailblazing experience in the beauty industry to steer willa's growth. Throughout her career, she has been responsible for developing what are now ubiquitous, large-scale consumer brands including Preference Hair Color and Gap body care. McEvoy was also part of the founding team of Bath & Body Works, which has since become a $2 billion company owned by Limited Brands.
"All of us at willa are thrilled to be joining the Origami Owl Family of Brands," said McEvoy. "We have complementary visions and goals. We're led by two mother-daughter teams with authentic, beautiful stories. We both believe in high-performing better-for-you beauty for women of all ages who share our mission. This partnership will enable willa to reach a larger social selling audience and share willa's inherent goodness with even more people."
"We've been so impressed by willa's team, mission and quality of products,” said Origami Owl co-founder Chrissy Weems. “Origami Owl has benefited from more than six years of experience, growth and learning in the social selling arena. Nothing gives us more pleasure than to share our momentum with a like-minded company like willa."