11.02.16
Ahead of the global release of the first standalone Star Wars film "Rogue One: A Star Wars Story" Gillette has rolled out the “Every Story Has a Face” global campaign in collaboration with Lucasfilm.
Gillette’s “Every Story Has a Face” campaign kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft.
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, vice president, global Gillette, which is part of Procter & Gamble. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
The campaign will feature some of the most iconic assets from both worlds, including special edition Rogue One: A Star Wars Story Special Edition Gift Packs that feature iconic package designs. There are four custom designs with iconic Star Wars assets, according to the brand.
Gillette’s “Every Story Has a Face” campaign kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft.
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, vice president, global Gillette, which is part of Procter & Gamble. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
The campaign will feature some of the most iconic assets from both worlds, including special edition Rogue One: A Star Wars Story Special Edition Gift Packs that feature iconic package designs. There are four custom designs with iconic Star Wars assets, according to the brand.