11.14.16
e.l.f. Beauty, Inc. is expanding its presence in New York City with its first store north of Union Square. The new outpost will open its doors on Friday, November 18.
The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th Streets.
"We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and celebrate their love of makeup. Each new opening helps us fulfill our mission to make luxurious beauty accessible for all women to play beautifully," said John Bailey, president and CFO. "We look forward to providing our makeup enthusiasts with another store environment where they can explore a broad assortment of e.l.f. products and experiences."
The opening weekend will feature a complimentary lash bar, product with purchase, and gift cards for the first 50 people to arrive at the store each day.
The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th Streets.
"We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and celebrate their love of makeup. Each new opening helps us fulfill our mission to make luxurious beauty accessible for all women to play beautifully," said John Bailey, president and CFO. "We look forward to providing our makeup enthusiasts with another store environment where they can explore a broad assortment of e.l.f. products and experiences."
The opening weekend will feature a complimentary lash bar, product with purchase, and gift cards for the first 50 people to arrive at the store each day.