Breaking News

Dove Hair Care Addressing Dandruff

January 24, 2017

Three variants in new DermaCare Scalp Series.

Dove is rolling out a new dandruff care line, DermaCare Scalp Series, which features three variants that combine what it calls "the perfect blend of powerful, skin-focused technology, resulting in flake-free, nourished, smooth and manageable strands."
"Historically women with dandruff have been using medicinal shampoos to combat dandruff and then use 'beauty' conditioners to attempt to gain back the moisture and shine lost from their hair," says New York dermatologist Dr. Francesca Fusco. "With Dove DermaCare Scalp, you get both flake-fighting ingredients and nourishing, beautifying hair conditioning, in one easy-to-use daily solution."
Dove DermaCare Scalp Series includes Pure Daily Care 2in1 and Shampoo, Invigorating Mint 2in1 and Shampoo and Dryness & Itch Relief Shampoo and Conditioner. The line is available for purchase in mass, food and drug retailers nationwide beginning January 2016, according to the Unilever brand.

Related End-User Markets:

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations