Breaking News

Dove Hair Care Addressing Dandruff

January 24, 2017

Three variants in new DermaCare Scalp Series.

Dove is rolling out a new dandruff care line, DermaCare Scalp Series, which features three variants that combine what it calls "the perfect blend of powerful, skin-focused technology, resulting in flake-free, nourished, smooth and manageable strands."
"Historically women with dandruff have been using medicinal shampoos to combat dandruff and then use 'beauty' conditioners to attempt to gain back the moisture and shine lost from their hair," says New York dermatologist Dr. Francesca Fusco. "With Dove DermaCare Scalp, you get both flake-fighting ingredients and nourishing, beautifying hair conditioning, in one easy-to-use daily solution."
Dove DermaCare Scalp Series includes Pure Daily Care 2in1 and Shampoo, Invigorating Mint 2in1 and Shampoo and Dryness & Itch Relief Shampoo and Conditioner. The line is available for purchase in mass, food and drug retailers nationwide beginning January 2016, according to the Unilever brand.

Related End-User Markets: