03.22.17
Physicians Formula is rolling out a refreshed website shopping experience that features direct points of purchase with an easy “2-step” checkout process.
“We are excited to introduce our site’s new functionality,” Vice President of Marketing for Physicians Formula Alice Chen said. “The new format streamlines the shopping experience and allows consumers to navigate and purchase immediately. In today’s retail landscape, where consumers are always on-the-go, it’s crucial that we eliminate extra steps to make the act of purchasing simpler, sleeker and more efficient.”
The brand is taking additional steps that consumers will love - to celebrate the updated site Physicians Formula will be offering 40% off site-wide for a limited time.
Included on the updated website will be the new 2017 collection. This year, Physicians Formula has expanded some of their best-selling and most popular product lines, including Bronze Booster Highlight & Contour Palette, Eye Booster Lash Contortionist Mascara, Feather Brow Fiber and Highlight Duo, Mineral Wear Cushion Corrector + Primer Duo SPF 20 as well as Butter Blush, the complementary blush to the award-winning Butter Bronzer. Additionally, the #InstaReady Collection has grown to now offer a full-coverage concealer, makeup primers, eye makeup and a setting spray.
“We are excited to introduce our site’s new functionality,” Vice President of Marketing for Physicians Formula Alice Chen said. “The new format streamlines the shopping experience and allows consumers to navigate and purchase immediately. In today’s retail landscape, where consumers are always on-the-go, it’s crucial that we eliminate extra steps to make the act of purchasing simpler, sleeker and more efficient.”
The brand is taking additional steps that consumers will love - to celebrate the updated site Physicians Formula will be offering 40% off site-wide for a limited time.
Included on the updated website will be the new 2017 collection. This year, Physicians Formula has expanded some of their best-selling and most popular product lines, including Bronze Booster Highlight & Contour Palette, Eye Booster Lash Contortionist Mascara, Feather Brow Fiber and Highlight Duo, Mineral Wear Cushion Corrector + Primer Duo SPF 20 as well as Butter Blush, the complementary blush to the award-winning Butter Bronzer. Additionally, the #InstaReady Collection has grown to now offer a full-coverage concealer, makeup primers, eye makeup and a setting spray.